All of us at Wipro are excited about teaming up with Mario Miranda to create an advertising campaign unique to Wiproites and Wipro. Through his eyes, Mario Miranda has picturised a series of moments and achievements that showcase the spirit of Wipro.

In an industry like Information Technology that is all about people, every single day has its moments and every place has its own style. Wipro decided to bring to life its stories in vivid simplicity through cartoons. “An organization is all about its people who live the spirit that defines it. Call it spirit, infectious enthusiasm or interesting stories…When you have more than 75,000 people practically living, sharing and growing together, it's difficult to figure out where one story ends and another begins, ”says Pratik Kumar, Executive Vice President, Human Resources, Wipro Limited.

Cartoons created by Miranda, would be used in major advertising campaigns and these will reflect culture, attitude, belief, emotions and life that are true to Wipro. This makes the campaign unique.

Pratik Kumar, at Wipro says, “Mario brings the anecdotes and stories to life in his classic, inimitable style and we are proud to share them with the world.”

“I love dealing with people and drawing them. It was a great opportunity to bring out the variety of people through this campaign - it was good fun” commented Mr. Miranda.

Our recruitment campaign last year with “Faces of Wipro” was a beginning to the idea– where everyday moments of Wiproites were captured to share with the world as many expressions. It celebrated the fact that we at Wipro don’t need external ambassadors to tell our story. Every day has its moments and every place has its own style to it. This year’s campaign is the continuation to this philosophy by bringing to life our stories in vivid simplicity with cartoons. Truly a people’s idea.