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Title:  Marketing Automation Specialist

Requisition ID:  38537
City:  Bengaluru
Country/Region:  IN

About Wipro

Wipro Limited is a leading global information technology, consulting, and business process services company. Our Salesforce experts combine experience design, industry solutions, multi-cloud cross-platform engagements, legacy modernization, and digital integration to help our clients simplify their transformation roadmap, accelerate their transition to the new, and enable them to create what matters. Wipro is recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, with over 190,000 dedicated employees serving clients across six continents. Together, we discover ideas and connect the dots to build a better and a bold new future.

͏Responsibilities:

  • Responsible for all external email marketing communications sent from the marketing automation platform.
  • Required to design emails within Marketo using defined modules, and set up targeted demand generation, nurture, and ABM programs as necessary.
  • Manage expectations from various stakeholders and act as a liaison with external agencies to deliver on campaign requests.
  • Need to set up integrations with multiple external data sources and destinations.
  • Oversee multiple facets of marketing automation such as lead flow, lead scoring, L2O process, campaign management, and nurture programs.
  • Handle data intake processes within Marketo while ensuring compliance with data privacy policies, consent management, retention policies, and other legal measures.
  • In charge of the synchronization between Marketo and Salesforce CRM, including troubleshooting and implementing any new changes needed in the sync between the two platforms.
  • Stay current with all aspects of the marketing automation platform, along with future releases, and prepare a roadmap for Wipro marketing to adopt them.
  • Set up and manage data and lead enrichment activities between Marketo, CRM, and the enrichment platform.
  • Collaborate with the BI team on MarTech integrations and related activities.

Must Haves:

  • Bachelor's or master degree from a reputed college
  • 7-8 years in B2B marketing
  • 5 years with Marketo or similar platform
  • Strong communication skills
  • Good understanding of digital marketing and nuances of marketing technology
  • Basic HTML knowledge

͏Good to have:

  • 8 years in B2B marketing
  • 5 years with Marketo or similar platform
  • Experience in a global firm (50,000+ employees)
  • Skilled with B2B MarTech tools (Salesforce, Marketo, Adobe suite)
  • Knowledge of GDPR and data privacy
  • Salesforce Admin experience preferred
  • Relevant certifications (Adobe Marketo Engage Foundations, Business Practitioner Expert)

͏

If you encounter any suspicious mail, advertisements, or persons who offer jobs at Wipro, please email us at helpdesk.recruitment@wipro.com. Do not email your resume to this ID as it is not monitored for resumes and career applications.

Any complaints or concerns regarding unethical/unfair hiring practices should be directed to our Ombuds Group at ombuds.person@wipro.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, caste, creed, religion, gender, marital status, age, ethnic and national origin, gender identity, gender expression, sexual orientation, political orientation, disability status, protected veteran status, or any other characteristic protected by law.

Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity.

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