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We are seeking a highly skilled and experienced Datorama Architect to join our dynamic team. As a Datorama Architect, you will play a crucial role in designing, implementing, and managing Datorama solutions that drive our marketing intelligence capabilities. You will collaborate with cross-functional teams to ensure seamless integration and optimal performance of Datorama within our marketing ecosystem.

Your Role:

• Understanding common data models and integration challenges across Salesforce platforms.
• Retain existing Datorama dashboards.
• Implement changes to existing Datorama dashboards.
• Resolve any data stream issues.
• Access Management of Datorama , Keep classification logic up to date. ·
• Monitoring performance of paid media activity, proactively raising drops in performance to media agency/respective stakeholders
• Aligning delivery cost data against planned cost data.
• Supporting integration between paid media platforms and web analytics to capture full journey from ad impression to arriving on customer website.
• Development of taxonomy to join the dots between paid media and owned marketing.
• Creation of taxonomy adherence dashboards to monitor successful adoption of taxonomy.
• Proactively raising taxonomy issues with relevant stakeholders and leading cleansing of data accuracy issues.
• The role requires collaborating with various teams, including marketing, analytics and IT.
• Strong communication skills are essential to understand requirements with Business, present dashboard designs, and provide training and support to end-users. ·
• Recommendation of opportunities for new use cases
• Ability to perform fit-gap analysis with other similar tools (like Power BI).

Your Profile:

• Strong understanding of the Datorama platform, including its data connectors, data modeling capabilities, calculated metrics, and particularly its dashboarding and visualization features.
• Ability to translate complex data into clear, compelling visual stories.
• Should be able to choose the right chart types and layouts to effectively communicate key performance indicators and trends to various stakeholders.
• A good understanding of underlying data architecture principles.
• The architect should demonstrate a solid understanding of how data flows and interacts across various Salesforce clouds, such as Marketing Cloud, Sales Cloud, and Service Cloud.
• Experience in integrating data from these sources within Datorama to create unified and comprehensive dashboards for holistic business insights is highly valuable