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Job Description

Shift- US Shifts

Roles and responsibilities:

• Lead the strategy, execution, and analysis of promotions across multiple brands, ensuring alignment with business goals and customer needs. Own the end-to-end promotion lifecycle, including conceptualization, planning, implementation, and performance analysis.
• Lead, mentor, and manage the Assistant, Promotion Strategy, ensuring that promotions are executed effectively and in accordance with strategic objectives. Provide guidance to team members, helping them develop their skills and ensure all promotional campaigns meet deadlines and performance targets.
• Partner with Brand Leaders, E-Commerce, Digital, and Planning teams to influence the creation and execution of the promotional calendar, using data-driven insights and cross-functional collaboration. This involves making critical decisions on promotional strategies, formats, and execution across channels.
• Oversee the execution of complex promotional campaigns across multiple platforms, including catalog, website, and digital channels. Ensure seamless execution by ensuring all relevant processes are followed, timelines are met, and all promotions are configured correctly.
• Identify opportunities for process improvements and innovations in promotion execution. Develop and propose new strategies based on an in-depth understanding of Salesforce Commerce Cloud (SFCC), Business Manager, and other promotional tools to optimize future campaigns.
• Lead the analysis of previous promotions and use these insights to inform the creation of future promotional strategies. Review last year’s performance to identify gaps and opportunities for improvement and propose new approaches to optimize future promotions.
• Develop and manage promotion budgets in partnership with the VP, Promotion Strategy, ensuring cost efficiency and effective allocation of resources across multiple promotional initiatives.
• Act as the central point of contact and subject matter expert for all aspects of promotional execution. This includes offer configuration, promotion stacking, disclaimers, and overall customer experience, ensuring that all promotions meet legal and company standards.
• Utilize independent judgment to resolve complex issues and challenges related to promotions, including competing promotions, customer shopping experiences, and cross-platform consistency. Provide strategic recommendations to leadership on how to best execute and evolve promotion strategies.
• Track the performance of ongoing promotions, report key insights to leadership, and make data-driven recommendations for future campaigns. Proactively communicate any issues, risks, or opportunities for improvement to senior management.
• Ensure the successful execution of promotions on all relevant platforms (print, web, e-commerce) by overseeing the creation, testing, and execution of promotional assets, ensuring consistency and accuracy across all channels.
• Provide additional strategic and tactical support to the VP, Promotion Strategy, as required, including preparing detailed reports, project management of key initiatives, and contributing to long-term promotional strategy development.

Essential Hiring Skills:

• Minimum of 5 years of Marketing experience – preferably with a direct-to-consumer retailer (ecommerce/catalog experience a plus)
• 3+ years of SFCC experience
• Project management experience
• 2+ years of experience managing small teams

• Strong Analytical Skills

• Excellent Communication

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