Job Description

The Content Marketing Manager will be a vital part of the Designit team, driving innovative marketing strategies for the Microsoft Cloud Marketing Blog and Social. This team operates over 100 social media channels and manages 20+ marketing blogs, each tailored for various audiences, including business decision makers, developers, IT decision makers, and IT implementers. With a robust monthly output of over 50 blog posts, this role aims to educate, inform, and engage a global audience through insightful and impactful content that showcases Microsoft's cutting-edge products such as Microsoft Azure, Microsoft 365, and Copilot Studio. Calling upon a combination of strategic thinking and creative storytelling, the Content Marketing Manager will execute comprehensive content strategies that resonate with diverse stakeholders.

The ideal candidate is not just an experienced marketer but also a visionary with an in-depth understanding of the content landscape. With the ability to navigate a fast-paced environment, this individual thrives on collaboration, engaging their team to create excellent content solutions. They bring a growth mindset and a deep commitment to leveraging data analytics to maximize ROI for blogging efforts, driving both views and conversion rates.

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• Content Strategy: Develop and implement data-driven content strategies that align with overarching business objectives and resonate with target audiences. Capture essential metrics and KPIs to efficiently funnel potential customers through the marketing pipeline.
• Content Governance and Optimization: Maintain the integrity of blog content by ensuring alignment with brand voice and accessibility standards. Optimize both new and existing content for search engine visibility, user experience, and overall engagement.
• Cross-Functional Collaboration: Work closely with diverse teams including product marketing, integrated marketing, and brand to create compelling blog content. Share insights and best practices to unify efforts across various departments.
• Editorial Calendar Management: Take ownership of the blogging calendar to ensure timely publication of content that aligns with strategic initiatives. Facilitate regular planning sessions to maintain synchronization with product marketing teams.
• Performance Analysis: Utilize analytics tools such as Adobe Analytics and Power BI to monitor blog performance. Develop actionable insights and recommendations to enhance traffic and audience engagement based on comprehensive analysis.
• Stakeholder Education: Foster relationships within the organization by educating stakeholders on content strategy, workflows, and measurement frameworks. Advocate for effective blogging practices and maintain open channels of communication.
• Operational Excellence: Oversee the workflow with coordinators to optimize customer interactions through well-structured content management processes. Ensure that deadlines and quality standards are consistently met to maintain operational efficiency.
• Implementation of New Features: Collaborate with technical teams to improve blogs and CMS functionality, focusing on layout, SEO practices, and overall user experience to enhance content discovery.

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The Content Marketing Manager position requires competencies in:

• Client Centricity
• Passion for Results
• Execution Excellence
• Collaborative Working
• Learning Agility
• Problem Solving & Decision Making
• Effective Communication

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Mandatory Skills: CONTENT DEVELOPMENT

Experience: 5 - 8 Years

Expected annual pay for this role ranges from $60,000 to $80,000. The position also qualifies for Wipro's comprehensive benefits package, which includes medical and dental coverage, disability insurance, paid time off (inclusive of sick leave), and various other leave options.

At Rational Interaction, Inc., we strive to empower professionals to reinvent their careers and evolve alongside the ever-changing digital landscape. We welcome applications from individuals with disabilities and encourage all candidates to bring their unique perspectives to our inclusive work environment. Join us and turn your ambitions into reality.