Job Description
Job Title:  Assistant Manager - Demand Generation
City:  Bengaluru
State/Province:  Karnataka
Posting Start Date:  11/25/25
Job Description: 

Job Description

Role: Demand Generation Specialist

Location: Bangalore (Sarjapur) 

Team: Wipro Technologies GTM & Strategy Team for Americas 2

 

Purpose of the Role

Be the growth engine for sales efforts in Americas 2 by driving demand generation campaigns and enabling proactive go-to-market initiatives.

͏Roles and Responsibilities:

1. Demand Generation

  • Execute demand generation campaigns for the EMR (Energy, Manufacturing & Resources) vertical focused on the North America geography.
  • Ensure alignment with the SMU Hunting charter to enable growth and accelerate new business acquisition.
  • Work with third-party agencies to generate leads for accounts. Wherever possible, supplement through personal outreach through LinkedIn, email etc.
  • Manage inbound inquiries and campaign responses.

2. Market Research & Stakeholder Mapping

  • Conduct secondary research on priority accounts to align campaigns with strategic focus areas.
  • Identify key decision-makers (executive sponsors, technical/economic buyers, influencers).
  • Create stakeholder mapping and communication plans.
  • Build and maintain target account databases.

3. Competence Building

  • Work across groups to create and update a knowledge base of solutions, offerings, and case studies.
  • Share updates with GTM engine and global sales teams.
  • Partner with Sales, Presales, Marketing, and GBLs to proactively identify themes, launch campaigns, and track campaign outcomes to create qualified opportunities.

͏

Key Performance Indicators (KPIs)

· Funnel Growth: Increase qualified leads and pipeline opportunities.

· Account Growth: Drive engagement and expansion within priority accounts.

· Conversion of Opportunities to Revenue: Improve conversion rates from qualified opportunities to closed deals.

 

Must-Have Qualifications

· Minimum: Graduate with interest in technology and 7–8 years of relevant experience.

· Basic research skills: Ability to understand account performance through annual reports, association websites, and third-party tools like Draup, Hoovers, etc.

· Proactive and a continuous learning mindset.

 

Desirable Skills

· Exposure to cold calling and understanding of the sales cycle.

· Knowledge of technology selling.

· Proactive and aggressive in qualifying new opportunities.

͏

͏
Information at a Glance

Get Job Alerts

Receive notifications when we have open roles and get other relevant career news


Register >
 

Join Us

Explore open roles that match your interests and skills


Search Jobs >
 

If you encounter any suspicious mail, advertisements, or persons who offer jobs at Wipro, please email us at helpdesk.recruitment@wipro.com. Do not email your resume to this ID as it is not monitored for resumes and career applications.

Any complaints or concerns regarding unethical/unfair hiring practices should be directed to our Ombuds Group at ombuds.person@wipro.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, caste, creed, religion, gender, marital status, age, ethnic and national origin, gender identity, gender expression, sexual orientation, political orientation, disability status, protected veteran status, or any other characteristic protected by law.

Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity.