Job Description
Job Title:  Marketing Data Scientist
City:  Bengaluru, Chennai, Greater Noida, Gurugram, Gurugram, Hyderabad, Kolkata, Mumbai, Pune
State/Province:  Haryana, Karnataka, Luxembourg, Maharashtra, Tamil Nadu, Telangana, Uttar Pradesh, West Bengal
Posting Start Date:  6/12/26
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.
Job Description: 

Long Description

Are you a dedicated and skilled Marketing Data Scientist to join Wipro Technologies within our DATA ANALYTICS & AI division.

This role plays a critical part in transforming complex marketing data into actionable insights that drive strategic investment decisions and enhance Marketing Mix Modeling Effectiveness.

As a Marketing Data Scientist, you will be entrusted with the end-to-end responsibility of managing and analyzing large marketing datasets using advanced data management techniques. Your expertise with SQL and Python or R will be essential for extracting, cleaning, and validating data to ensure reliability and accuracy in subsequent analyses.

Your core responsibilities will encompass leveraging sophisticated statistical modeling techniques, including Bayesian Marketing Mix Modeling (MMM) and econometric methods designed to tackle challenges such as lag effects, seasonality, and multicollinearity among variables. These techniques will enable you to develop robust models that provide insightful evaluation of marketing performance.

Translating complex model outcomes into clear Return on Investment (ROI) by marketing channel will be a key deliverable. You will generate saturation curves and simulate various budget scenarios, offering strategic insights that empower senior leadership to optimize marketing spend and maximize impact.

Technical proficiency extends beyond modeling to include mastery of analytic and visualization tools such as Google Meridian and various data visualization platforms. 

At Wipro Technologies, we offer a vibrant and inclusive work environment where continuous learning and agility are encouraged. We invite you to join us as we reinvent the world of digital transformation, providing you with the opportunity to grow professionally in a company that values your creativity, development, and impact.
Mandatory Skills: AI Cognitive .

 

Experience: 5-8 Years .

 

Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention.
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Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity.