Job Description

Wipro is seeking a dynamic and experienced Marketing Manager to drive strategic marketing initiatives for its Cloud and Infrastructure Services (CIS) practice within CISS. This is a high-impact role responsible for end-to-end execution of external marketing programs, including thought leadership development, lead generation campaigns, partner marketing, global events, and analyst engagement.

The ideal candidate should be a seasoned B2B marker with 8+ years’ experience and should have deep understanding of cloud and infrastructure services, a strong grasp of content strategy, campaign execution, and cross-functional leadership. Candidate will work closely with business, sales, alliance, and analyst relations teams to build a strong external narrative and drive pipeline growth.

K͏ey Responsibilities:

1. Marketing Strategy & Execution
•    Define and execute external marketing strategy aligned with CIS business goals and global GTM priorities.
•    Own and manage end-to-end execution of demand generation campaigns, including content planning, digital activation, and performance tracking.
•    Drive multi-channel campaigns (email, digital, events, social, ABM) to build pipeline and awareness in key markets.

2. Thought Leadership & Content Creation
•    Lead the development of thought leadership assets – whitepapers, PoVs, blogs, trend reports, CXO guides.
•    Collaborate with SMEs, business leaders, and content agencies to shape compelling narratives around cloud and infrastructure services
•    Ensure consistent brand messaging, tone, and quality across all external content.

3. Partner Marketing & Alliances
•    Plan and execute joint campaigns and content with strategic CIS partners 
•    Coordinate co-branded marketing assets, webinars, solution briefs, and joint presence at partner events.

4. Events & Analyst Relations
•    Lead Wipro’s presence in global events – planning, messaging, booth design, speaking opportunities, post-event campaigns.
•    Work with industry analyst firms (e.g., Gartner, Forrester, IDC) to develop custom content.

5. Stakeholder & Project Management
•    Collaborate with cross-functional stakeholders to ensure alignment and delivery.
•    Review and approve marketing content to ensure strategic relevance and brand consistency.
•    Manage multiple high-impact projects with competing deadlines and senior-level visibility.

Required Qualifications:

• 8+ years of B2B marketing experience in the IT services or enterprise technology space.
• At least 5+ years’ experience in cloud, infrastructure, or hybrid IT services marketing.
• Proven expertise in:
  1. Thought leadership content creation
  2. Integrated campaign planning and execution
  3. Partner and alliance marketing
  4. Analyst relations and influence programs
  5. Event strategy and execution (virtual and physical)

C͏ore Competencies and Skills:

•    Strong understanding of cloud & infrastructure services
•    Excellent content marketing and editorial skills.
•    Hands-on experience with marketing automation tools (Marketo, HubSpot), CRM (Salesforce), and digital platforms.
•    Ability to analyze campaign metrics and optimize based on data.
•    Strong strategic thinking with attention to executional detail.
•    Excellent verbal and written communication; able to craft compelling messaging and narratives.
•    Creative problem-solver with a proactive mindset.
•    Executive presence and ability to work with C-suite and senior stakeholders.
•    Team player with strong interpersonal and stakeholder management skills.
•    Ability to work with cross-functional virtual teams and agency partners.
•    Strong project management and multitasking capability; able to thrive in a fast-paced, matrixed environment.
•    Takes ownership and delivers with minimal supervision.

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