Job Description

JD Details

 Marketo Integration

 Integrate Marketo with Salesforce using REST APIs, SOAP APIs, and other integration methods.

Develop and maintain Marketo workflows, smart campaigns, and automation scripts to support sales and marketing processes.

Configure Marketo's Lead Management and Engagement Platform to support lead scoring, lead routing, and email marketing campaigns.

 Configuration & Troubleshooting

 Troubleshoot complex issues related to Marketo integrations, data synchronization, and workflow automation.

Analyse and resolve data inconsistencies and errors using Salesforce and Marketo debug logs, API calls, and data validation tools.

Collaborate with sales, marketing, and customer success teams to investigate and resolve issues related to sales and marketing processes.

 Collaboration and Leadership

 Collaborate with cross-functional teams, including sales, marketing, and customer success, to understand business requirements and develop solutions that meet their needs.

Provide technical guidance and oversight to junior developers and consultants on Salesforce and Marketo development projects.

Participate in code reviews and ensure that developed solutions meet our coding standards and best practices.

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Do

1. Managing the technical scope of the project in line with the requirements at all stages

a. Gather information from various sources (data warehouses, database, data integration and modelling) and interpret patterns and trends

b. Develop record management process and policies

c. Build and maintain relationships at all levels within the client base and understand their requirements.

d. Providing sales data, proposals, data insights and account reviews to the client base

e. Identify areas to increase efficiency and automation of processes

f. Set up and maintain automated data processes

g. Identify, evaluate and implement external services and tools to support data validation and cleansing.

h. Produce and track key performance indicators

2. Analyze the data sets and provide adequate information

a. Liaise with internal and external clients to fully understand data content

b. Design and carry out surveys and analyze survey data as per the customer requirement

c. Analyze and interpret complex data sets relating to customer’s business and prepare reports for internal and external audiences using business analytics reporting tools

d. Create data dashboards, graphs and visualization to showcase business performance and also provide sector and competitor benchmarking

e. Mine and analyze large datasets, draw valid inferences and present them successfully to management using a reporting tool

f. Develop predictive models and share insights with the clients as per their requirement

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Deliver 

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