Job Description
Qualifications
- Proven experience in developing model-based marketing measurement solutions (e.g., MMM, MTA, Forecasting, Scenario Planning, Optimization) within a marketing context.
- Strong understanding of marketing functions, platforms, tech stacks, and data.
- In-depth knowledge of the marketing measurement landscape and current trends.
- Advanced expertise in statistical analysis and machine learning.
- Proficiency in Python and common ML libraries (e.g., Scikit-Learn, PyTorch, Keras, TensorFlow, NumPy, SciPy, pandas, Matplotlib, Plotly).
- Strong SQL skills and experience with programming languages used in data analysis and modeling.
- Familiarity with GitHub and repository management.
- Advanced Excel skills, including VLOOKUPs, pivot tables, Power Pivot, and VBA.
- Experience with cloud platforms, particularly GCP, and data tools like Teradata.
- Skilled in data transformation, cleaning, and preparation for analysis and integration.
- Strong analytical and problem-solving skills with the ability to derive actionable insights.
- Excellent organizational, time management, and multitasking abilities in fast-paced environments.
- Ability to understand business problems, analyze data, develop actionable recommendations, and effectively communicate findings.
- Strong data storytelling skills with the ability to present to both technical and non-technical audiences.
- Eagerness to learn new systems and concepts and to share knowledge with others.
- Comfortable working with global teams across different time zones.
- Effective in cross-cultural communication and collaboration.
Experience: 3-5 Years .
Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome.