Introduction

Wipro has recently launched a dedicated AI-Native Business & Platforms Unit to complement its IT services business – built around product management, engineering, and forward deployed engineering, to modernize and scale current capabilities, build new differentiating platforms, invest and partner, and leverage Wipro’s go-to-market strength to take platforms global.
This strengthens Wipro’s position in a “services as software” world, placing it at the forefront of innovation while delivering Consulting-led, AI-powered transformation for clients. With targeted investments and a distinct operating model, the unit will accelerate the development of enterprise‑grade agentic AI solutions, and enhance outcome‑based value creation. It will also incubate new AI‑led business streams through an invest-build-partner approach, working in close collaboration with Wipro Ventures and its broader partner ecosystem.

Role Overview

• The Chief Marketing Officer (CMO) for the AI Native Business & Platforms Unit is responsible for defining and executing the overall marketing, communications, and go to market narrative for Wipro’s AI native platforms and incubated AI businesses.
• Reporting into Wipro’s Global CMO and CEO of the AI-Native Business & Platforms Unit, the role serves as a trusted strategic partner to Product, Engineering, Forward Deployed Engineering, Sales, and Ecosystem leadership.
• The CMO ensures marketing is tightly aligned to business strategy, growth priorities and platform economics, while focusing on long term reputation and credibility in the market.
• The role primarily includes building the positioning of the unit and offering categories, shaping differentiated platform narratives, influencing and enabling large deals, strategic communications, and activating GTM strategies that are grounded in real client outcomes.
  • Define and communicate core narratives, positioning, and value propositions for AI-native platforms and businesses.
  • Build a focused ecosystem strategy spanning: cloud partners to host and co sell, AI technology firms for integration, data providers, and channel/SI partners.
  • Develop executive content & communications to establish Wipro as a trusted leader in AI and industry transformation.
  • Engage with analysts, media, advisors, and partners to enhance brand credibility. Maintain consistent storytelling across all channels.
  • Collaborate with business, product, and sales leaders to plan and drive growth, utilizing platform-led go-to-market strategies including subscription, licensing, outcome-based, and partner models.
  • Influence important  through executive storytelling, compelling value propositions, and impactful marketing content.
  • Partner with AI-Native Unit sales, SMUs, and GBLs to implement account-based marketing for key accounts.

K͏ey Responsibilities:

• Strategy, Narrative & Thought Leadership
• Go to Market & Growth Enablement
• Product & Field Alignment
  o    Work closely with Product Managers and Forward Deployed Engineers to ensure market messaging reflects real platform capabilities, deployment learnings, and customer workflows.
  o    Translate field insights, client feedback, and ecosystem signals into sharper positioning and GTM priorities.
  o    Ensure marketing remains grounded in product truth rather than aspirational hype.
• Ecosystem, Brand & External Engagement
  o    Build and activate ecosystem and alliance marketing programs with Hyperscalers, technology partners, and industry platforms.
  o    Structure co sell and co build partnerships with negotiated terms. Evaluate every partnership through a consumption lens: does it drive usage of Wipro's platforms?
  o    Launch partner enablement programs (certification tracks, partner portals, sandbox environments, co marketing resources).
  o    Work with Wipro Ventures to scout, co invest in, and integrate promising AI startups
  o    Drive PR, brand, and awareness initiatives in coordination with global corporate marketing, ensuring consistency while retaining platform level differentiation.
  o    Drive joint market making initiatives, such as: hackathons, developer communities, industry forum presence.
  o    Lead executive communications including client briefings, analyst decks, board level narratives, and keynote materials.
• Leadership & Culture
  o    Build and lead a high performing marketing team
  o    Operate effectively in a global, matrixed organization – aligning stakeholders across product, engineering, sales, HR, and finance.
  o    Embody Wipro’s leadership values and 5 Habits for Success: Being Respectful, Being Responsive, Always Communicating, Demonstrating Stewardship, and Building Trust.

Capabilities Required:

• Strong understanding of enterprise platforms, AI driven products, and modern B2B GTM models.
• Demonstrated ability to influence large, complex enterprise sales cycles and executive decision making.
• Excellence in executive communication and storytelling, capable of simplifying complex technology into compelling narratives.
• Comfort operating in fast evolving environments with emerging products, markets, and categories.
• Proven ability to lead through influence in matrixed, global organizations.

P͏rerequisites:

• 15+ years of senior marketing leadership experience in B2B technology
• Experience marketing enterprise platforms, AI/data products, or SaaS ecosystems (product or platform companies strongly preferred).
• Track record of supporting large deals, ABM programs, and partner led growth.
• Strong exposure to analyst relations, PR, executive communications, and ecosystem marketing.