Job Description
Job Title:  DEVELOPER L4
City:  Bengaluru
State/Province:  Karnataka
Posting Start Date:  3/25/26
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.
Job Description: 

Job Description

Job Title
Marketing Automation Engineer / Campaign Engineer
Role Summary
We are looking for a Marketing Automation Engineer who can own campaigns end to end. From data and event design to execution, personalization, and measurement. The role goes beyond UI-based campaign setup and requires strong engineering fundamentals, integration experience, and a problem-solving mindset.
Experience with the Braze platform is an added advantage.
Key Responsibilities
Campaign Engineering and Execution
Design, build, and execute multi-channel campaigns across email, push, SMS, and in-app journeys
Own campaigns end to end. From segmentation and logic to execution, testing, and optimization
Implement dynamic personalization using conditional logic, rule sets, fallback handling, and defaults
Data, Events, and Personalization
Work closely with analytics and product teams to define and consume user events
Translate user behavior and events into trigger-based and journey-based campaigns
Implement send-time personalization using live data, identifiers, and business rules
Leverage platform-native personalization capabilities wherever possible
APIs, Integrations, and Microservices
Work with REST APIs for triggering campaigns, passing user data, and retrieving dynamic content
Understand API endpoints, payloads, authentication, and error handling
Collaborate with backend teams on microservices-based architectures that support campaign execution and personalization
Handle real-time and batch integrations between MAP, CDP, CRM, and external systems
Engineering Fundamentals
Apply programming fundamentals using Python or similar languages where required
Implement conditional logic, switch cases, and decisioning logic cleanly and correctly
Understand event modeling, naming conventions, and downstream usage
Content, Quality, and Testing
Build reusable content blocks such as headers, footers, unsubscribe modules, and recommendation components
Implement validation checks, error handling, and default fallbacks
Follow a structured testing approach using positive and negative test scenarios
Ensure campaigns are production-ready and scalable
Consent and Compliance
Implement consent management at an execution level. Email vs SMS consent, eligibility checks, and suppression logic
Ensure campaigns comply with data privacy and communication regulations
Required Skills and Experience
Strong experience in marketing automation and campaign execution
Solid understanding of HTML, CSS, and JavaScript
Good working knowledge of APIs and integrations
Experience working with event-driven systems and user tracking
Familiarity with microservices-based environments
Strong analytical and problem-solving skills
Ability to clearly articulate technical concepts and implementation approachess
Preferred / Added Advantages
Hands-on experience with Braze platform
Experience with CDPs and real-time personalization
Exposure to large-scale, enterprise-grade marketing environments

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Mandatory Skills: Adobe Launch and Analytics .

 

Experience: 5-8 Years .

 

Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention.
Information at a Glance

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