Job Description
What You’ll Do
- Develop marketing measurement models such as Marketing Mix Models (MMM), Multi-Touch Attribution (MTA), Causal Inference Models, Forecasting, and Optimization models.
- Build and maintain the data pipelines and infrastructure required for these models.
- Apply hands-on expertise in model development and deployment in cloud environments (especially GCP Vertex AI), leveraging statistical analysis, machine learning techniques, and a deep understanding of marketing data and platforms.
- Collaborate with the data science team to understand business goals, contribute to solution design, and support model development and implementation.
- Conduct Exploratory Data Analysis (EDA) to uncover insights, interpret patterns, and inform modeling decisions. This includes analyzing marketing performance, customer engagement, and outcome data from multiple sources.
- Manage the full lifecycle of model development—from understanding business needs and creating solutions to deployment, consumption, and value realization.
Qualifications
- Proven experience in developing model-based marketing measurement solutions (e.g., MMM, MTA, Forecasting, Scenario Planning, Optimization) within a marketing context.
- Strong understanding of marketing functions, platforms, tech stacks, and data.
- In-depth knowledge of the marketing measurement landscape and current trends.
- Advanced expertise in statistical analysis and machine learning.
- Proficiency in Python and common ML libraries (e.g., Scikit-Learn, PyTorch, Keras, TensorFlow, NumPy, SciPy, pandas, Matplotlib, Plotly).
- Strong SQL skills and experience with programming languages used in data analysis and modeling.
- Experience with cloud platforms, particularly GCP, and data tools like Teradata.
Experience: 5-8 Years .
Expected annual pay for this role ranges from $60,000 to $135,000 . Based on the position, the role is also eligible for Wipro’s standard benefits including a full range of medical and dental benefits options, disability insurance, paid time off (inclusive of sick leave), other paid and unpaid leave options.
Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome.