Job Description

Roles and Responsibilities

•    Conceptualize, Execute and Lead the Demand Generation function and be the growth engine for BU sales efforts globally 
•    Drive the direct and indirect pipeline growth initiatives 
•    Setup & run an efficient inside sales function
•    Work with sales team in growing/supporting their market & customer conversations and as well helping them start the new ones.  
•    Run other demand creation initiatives like campaigns, events, roadshows, partner/alliance GTM etc. Program Management of Campaigns 
•    Identifying key solution offerings to take to market and GTM for the same - Working with the sales team in defining the target customer list for each campaign 
•    Managing third party marketing agencies leveraged for executing marketing campaigns 
•    Measuring outcomes and looking at continuous improvements  Stakeholder mapping and Opportunity Management
•    Understand the key decision makers in the customer organization – executive sponsor, technical buyers, economic buyers and influencers to create a stakeholder mapping and communication plan for short-listed solutions and proposed campaigns 
•    Track and manage the leads to generate qualified opportunities Sales Enablement 
•    Working with the global sales team in identifying account plans and chase strategy for new business
•    Supporting key customer interactions in an opportunity and bringing in the right stakeholders for each meeting
•    Traveling to each geography on a periodic basis for planning and interlock with the sales teams and for specific opportunities as needed White Spaces 
•    Identifying geographical regions or service lines where market penetration is very low and working with internal teams in coming up with strategy and campaigns to address this. Competence building 
•    Work across all SLs and BU groups to create knowledge base of all solutions, capabilities, offerings and case studies. 
•    Regularly update this knowledge base and feed to the GTM engine within demand generation team and as well the sales teams globally.

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Prior Experience 

•    About 8 – 10 yrs of experience in marketing, pre-sales or sales function. Good understanding of Wipro’s service portfolio, value propositions & differentiators across all service lines and other groups. Outstanding leadership and communication skills 
•    Polished verbal and written communication style.
•    Ability to drive consensus among internal stakeholders towards focused goal. 
•    Comfortable in interacting with and presenting to executives and senior business leaders Excellence in strategic and analytical thinking  
•    Excellence in Business analysis to address customer problems and quick analytical thinking Self-Guided Attitude
•    Qualified candidates will understand how to produce results when working in challenging client environments and/or new business areas. 
•    Willingness to go beyond the stated scope and facilitate the best outcome. 
 

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