Job Description
Job Title:  Technical Lead - L1
Req Id:  71336
City:  Hyderabad
State/Province:  Telangana
Posting Start Date:  9/2/25
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.
Job Description: 

Job Description

Key Responsibilities:

  • Define and lead the analytics implementation roadmap using Adobe Launch and Adobe Analytics
  • Collaborate with product owners, developers, and UX teams to translate business goals into measurable KPIs
  • Architect and oversee data layer design and tag deployment strategy
  • Ensure proper configuration of traffic variables, conversion events, and eVars
  • Conduct audits of existing implementations and recommend improvements
  • Lead QA processes for analytics tracking and data validation
  • Present actionable insights to stakeholders and guide optimization efforts
  • Build and maintain Adobe Launch configurations and rules
  • Implement Adobe Analytics tracking using eVars, props, events, and classifications
  • Develop and manage data layers across web and mobile platforms
  • Debug and validate tag deployments using browser tools and Adobe Debugger
  • Collaborate with QA and analytics teams to ensure data accuracy
  • Support dashboard creation and reporting using Adobe Workspace

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Required Skills:

  • 5+ years of experience with Adobe Analytics and Adobe Launch
  • Deep understanding of tag management systems, especially Adobe DTM/Launch
  • Strong grasp of JavaScript, HTML, and jQuery for custom tag development
  • Experience with Web SDK and Mobile SDK implementations
  • Familiarity with Agile/Scrum methodologies
  • Excellent communication and stakeholder management skills
  • Proficiency in JavaScript, HTML, CSS, and jQuery
  • Strong understanding of data layer architecture and tag QA processes
  • Ability to translate business requirements into technical specs
  • Familiarity with Adobe Target and Experience Platform is a plus

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Mandatory Skills: Adobe Launch and Analytics .

 

Experience: 5-8 Years .

 

Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome.
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