Job Description
Job Title:  Marketing Head - ANZ
City:  Melbourne
State/Province:  Victoria
Posting Start Date:  6/16/26

Head of Marketing, Australia & New Zealand

 

About the Role: This is a leadership role for a marketing professional who wants to own and shape the full marketing charter for a leading AI-powered technology services and consulting company across Australia and New Zealand.

 

Reporting to the Chief Marketing Officer for APMEA (Asia Pacific, Middle East & Africa) and working closely with the Managing Director for ANZ, you will lead Wipro's brand, demand, and market positioning strategy in the region. You will be responsible for driving measurable business outcomes through full-funnel marketing, from brand awareness and thought leadership to pipeline influence and deal pursuits.

 

This role sits within a mature, outcome-driven marketing function that operates as a strategic partner to the business, not a support function.

 

Key Responsibilities

 

Brand & Market Positioning

  • Own and elevate Wipro's brand presence, reputation, and competitive positioning in ANZ
  • Drive executive and leadership brand building, including thought leadership programmes aligned with regional priorities
  • Manage local PR, media relationships, and agency partnerships, working closely with Wipro's global External Communications team to maintain alignment on messaging and positioning

Account Growth Marketing, Deal Influence and Demand Gen

  • Design and execute full-funnel marketing programmes, including Account-Based Marketing (ABM), campaigns, and demand generation, aligned with sector and account priorities
  • Partner with sales, sector heads, and account leaders to influence strategic deal pursuits and drive marketing-sourced pipeline
  • Track and report on marketing ROI, pipeline contribution, and campaign effectiveness
  • Plan and deliver end-to-end events, including Wipro-owned events, industry forums, partner activations, and experiential engagements, as a core lever for client engagement and pipeline development

Ecosystem & Partnerships

  • Lead Wipro's engagement with partners, industry associations, and ecosystem influencers in the region. Collaborate with the global Analyst and Advisor Relations team to plan and execute interventions
  • Manage partner marketing activations and co-marketing programmes
  • Design and deliver Wipro-owned events and manage participation in industry forums

MarTech, Data & Operations

  • Leverage the marketing technology stack (CRM, marketing automation, analytics) to drive efficiency, personalisation, and performance measurement
  • Use data and insights to inform strategy, optimise campaigns, and demonstrate impact
  • Manage the regional marketing budget with a focus on ROI and resource allocation

 

Who We're Looking For: A senior marketing leader with strong business acumen and a bias for action. Someone who can operate at the intersection of strategy and execution, equally comfortable presenting to the C-suite and rolling up their sleeves to get things done. You understand B2B technology marketing, you know the ANZ market, and you bring a track record of building brands and driving business results in a matrixed, global environment.

 

Qualifications

  • 15+ years of relevant experience in B2B marketing within IT services, technology, or professional services, with industry-leading brands
  • Deep understanding of the ANZ market, its business dynamics, and how to engage senior stakeholders effectively
  • Proven experience across full-funnel marketing: brand, ABM, demand generation, events, analyst relations, and partner marketing
  • Strong command of MarTech platforms, marketing analytics, and data-driven decision making
  • Experience managing agencies, budgets, and cross-functional teams in a matrix organisation
  • Ability to work independently, take ownership, and deliver outcomes with minimal oversight

 

Why Should You Consider a Marketing Career at Wipro: At Wipro, marketing functions as a Force Multiplier. We invest in brand, demand, data, and partnerships with the same rigour we bring to our client work. You will be part of a globally connected, regionally empowered marketing team that values impact over activity, and outcomes over output.

 

About Wipro: Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading AI-powered technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our consulting-led approach and the Wipro Intelligence™ unified suite of AI-powered platforms, solutions, and transformative offerings, we help clients realize their boldest ambitions to build intelligent and sustainable businesses.

 

The Wipro Innovation Network – part of the Wipro Intelligence™ suite – underpins our commitment to client-centric co-innovation and co-creation by bringing together capabilities from the innovation labs and partner labs, academia, and global tech communities. With over 240,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com

Job Description: 

Job Description

How to read:

The job description below should be read in conjunction with the purpose of the job family.

Job Title: Sr. Manager - Job Family L2

<Insert Job Family definition here>

Job Purpose: 
The role holder plays a critical role in managing processes contributing to organization’s strategic priorities. The role holder also has an influence on shaping organizational policies and processes. The role holder program manages key projects with significant implications, requiring adept communication with leadership. The role requires a high degree of professional experience. The role holder will usually have a team reporting into them. They will also have influence on team members in other cross-functional teams.

Job Duties and Responsibilities:

  1. Drive critical strategic and operational goals within the organization.
  2. Adopt/ develop and implement innovative solutions, models, products, processes, and operational plans.
  3. Formulate operational strategies, policies, and manage comprehensive resources with a high degree of autonomy.
  4. Implement governance practices to oversee quality and compliance in operational areas.
  5. Drive thought leadership by participating in innovation activities and contributing articles or papers.
  6. Proactively establish systems to mitigate risks, improve efficiency and customer experience.
  7. Collaborate with other teams and leadership to deliver results
  8. Oversee and coordinate the efforts of team members to meet organizational goals, ensuring a collaborative and efficient work environment.
  9. Develop execution strategy for projects linked to strategic goals of the function 
  10. They are responsible for building a strong team under them by coaching and mentoring their team members. 
  11. Employ domain, management and leadership capabilities to oversee program teams for successful execution of projects

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We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, caste, creed, religion, gender, marital status, age, ethnic and national origin, gender identity, gender expression, sexual orientation, political orientation, disability status, protected veteran status, or any other characteristic protected by law.

Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity.