Job Description
Role Purpose
The purpose of the role is to create exceptional architectural solution design and thought leadership and enable delivery teams to provide exceptional client engagement and satisfaction.
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Title: Digital Analytics Engineer – Instrumentation and Tagging
Location: Atlanta, Bay Area
Digital Analytics Engineer – Tagging and Instrumentation
This role focuses on hands-on development and integration, requiring strong skills in front-end technologies, data tagging, and automation.
The ideal candidate will have practical experience with digital data collection and third-party analytics platforms (e.g., Adobe Analytics, Google Analytics). They should be comfortable implementing tagging strategies, configuring tag management systems, and ensuring accurate data capture across web and mobile applications. Familiarity with scalable and efficient coding practices is essential to support enterprise-level digital analytics initiatives.
Key Responsibilities
- Collaborate with software developers, product managers, UI designers, and data scientists to develop consumer tracking and analytics solutions across all digital channels.
- Troubleshoot and resolve technical and engineering issues related to the setup and configuration of analytics tools and reports.
- Define appropriate data models and implement instrumentation for collecting and analyzing analytics data.
- Create documentation for tools and libraries within the analytics platform.
- Promote repeatable best practices that empower software engineers to independently implement analytics solutions.
Required Qualifications
- Bachelor’s degree in computer science or engineering.
- 5+ years of front-end development experience, with functional knowledge of web technologies (e.g., HTML, CSS) and client-side programming languages (e.g., JavaScript, iOS, Android).
- Official Adobe Analytics Expert Developer Certification and Tealium EventStream iQ Tag Management Certification required.
- Additional certifications required for various digital analytics role, including but not limited to:
- Tealium EventStream API Hub Certification
- Adobe Customer Journey Analytics Developer Expert Certification
- 2+ years of practical implementation experience with one or more web/digital analytics tools (e.g., Adobe Analytics, Google Analytics) and tag management systems (e.g., Tealium, Ensighten, Adobe Launch, Google Tag Manager).
- Basic SQL skills for data troubleshooting.
Experience: 8-10 Years .
The expected compensation for this role ranges from $80,000 to $158,000 .
Final compensation will depend on various factors, including your geographical location, minimum wage obligations, skills, and relevant experience. Based on the position, the role is also eligible for Wipro's standard benefits including a full range of medical and dental benefits options, disability insurance, paid time off (inclusive of sick leave), other paid and unpaid leave options.
Applicants are advised that employment in some roles may be conditioned on successful completion of a post-offer drug screening, subject to applicable state law.
Wipro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Applications from veterans and people with disabilities are explicitly welcome.
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