About the role:

This is a high-impact, senior marketing role based in Wipro’s strategic New York City hub, designed to operate at a sector-lead equivalent level for the region while owning Sector Growth and Canada marketing outcomes for the Americas.
The role acts as a force multiplier for senior business leadership, including the President & CEO, Americas; his leadership team; and the broader NY/NJ business ecosystem, by driving account-centric growth marketing, pipeline influence, large deal acceleration, and executive engagement.
In addition to regional US responsibilities, this role serves as the Canada Marketing Lead, owning sector-aligned marketing strategy and execution across the Canadian market in close partnership with Canada Sales, Sector Leaders, and Americas and Global Marketing teams.
While based in NYC, the role supports strategic accounts and executive engagements across priority US metros (NY/NJ, Dallas, Bay Area) and Canada.

The role will also focus on building long-term innovation communities by collaborating with academia, startups, and technology ecosystems to enhance Wipro’s relevance, credibility, and visibility in priority markets.

This is a hands-on leadership role - primarily an individual contributor with leadership influence, responsible for delivering outcomes through close collaboration with sales, business leaders, agencies, and cross-functional teams.

͏What Success Looks Like:

• Wipro is recognized as a preferred strategic partner in the Americas, driven by differentiated executive and customer engagements across NY/NJ, Dallas, Bay Area, and Canada.
• Senior business stakeholders actively pull this role into CXO meetings, pursuits, and marquee events.
• Canada marketing transitions from continuity-based execution to a scalable, sector-aligned growth model.
• The role evolves into a broader regional or ecosystem marketing leadership remit over time.

͏Key Responsibilities:

1. Sector Marketing – Hunting & Growth: Support sector growth objectives in the Americas through focused, account-centric marketing programs, in close partnership with sales and sector leaders.
   • Execute account-based marketing (ABM) and demand programs for big circle hunting and growth accounts
   • Support large deals and strategic pursuits with tailored marketing inputs that strengthen account progression
   • Curate and execute bespoke, white glove customer engagements, including:
     • CXO roundtables
     • Executive dinners
     • Innovation forums
     • Closed-door, invite-only conversations
   • Ensure all executive and customer engagements have clear linkage to account strategy, pipeline progression, and deal outcomes
   • Partner with sales teams to design digital-first and in-person campaigns that engage buying committees and senior decision-makers
   • Track and report on key outcomes such as pipeline influence, engagement quality, and campaign effectiveness
   • Focus: Enabling sector growth through high-impact execution and close sales alignment.
2. Canada Marketing (Regional Ownership): Serve as the primary marketing point of contact for the Canada business, executing sector-aligned marketing programs tailored to local priorities.
   • Plan and execute Canada-specific marketing initiatives aligned to sector and key account priorities
   • Localize Americas and global campaigns for relevance to the Canadian market
   • Run demand generation and ABM programs across priority Canadian accounts
   • Support and execute executive engagements and customer events in Canada
   • Partner closely with Canada Sales and leadership to support pipeline and deal momentum
   • Track performance and continuously refine programs based on feedback and outcomes
   • Focus: Practical execution, coordination, and measurable impact – not net-new strategy creation.
3. Special Projects – Innovation, Brand & Community: Support selected initiatives that enhance Wipro’s industry presence, innovation credentials, and community engagement, alongside core growth marketing work.
   • Contribute to building a strong “industry + regional” brand presence by supporting:
     • Executive positioning initiatives
     • Thought leadership and content activation
     • Analyst and influencer-driven programs
     • Strategic participation in relevant industry forums and events
   • Support ecosystem and partner marketing initiatives, working with: 
     • Hyperscalers and strategic partners
     • Startups and innovation hubs
     • Analysts, advisors, and media (in coordination with central teams)
   • Coordinate select startup, academic, and innovation collaborations tied to events, forums, or executive storytelling
   • Support community, CSR, and volunteering initiatives aligned with Wipro’s values and brand priorities
   • Focus: Structured participation and coordination – without ownership of long-term ecosystem strategy

͏Bottom-Line Expectation:

This role is expected to:
•    Deliver sector-lead equivalent outcomes in a regional capacity
•    Influence pipeline, large deals, brand, and executive positioning
•    Be immediately credible with senior business and sales stakeholders
•    Scale into broader regional or ecosystem leadership over time
 

Experience:

Being a strategic marketing position, this role would require overall 10+ years’ experience across strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit marketing campaigns in enterprise organizations. 

• 10+ years of progressive B2B / IT services marketing experience, with at least 2+ years in demand generation, ABM, or marketing program management.
• Proven ability to build and execute integrated growth marketing programs for IT services or B2B technology organizations.
• Demonstrated experience supporting large deal and strategic pursuits.
• Strong digital marketing experience across ad-tech, landing pages, analytics, nurture, and multi-channel campaigns.
• Experience marketing technology services across one or more industry sectors; ability to adapt GTM strategy across industries - deep vertical specialization is not required.
• Hands-on experience with marketing automation and ABM platforms such as SFDC, Marketo, Demandbase, ITSMA frameworks, Adobe, and related tools.
• Experience managing high-impact in-person and virtual events, including executive forums and marquee industry events (e.g., CES, SAP Sapphire, Dreamforce).
• Exceptional written and verbal communication skills, with confidence engaging senior stakeholders.
• Proven ability to work across global, cross-functional teams and time zones.
• High-energy, outcome-driven self-starter with a strong bias for action.