Job Description
Role Purpose
The purpose of this role is to increase revenue, maximize process efficiency & cost-effectiveness, and ensure excellent customer experience, through effective supervision of daily operations and personnel, contract compliance, resource optimization and capability development within an account.
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Key Responsibilities
- Lead the design, implementation, transition, stabilization, and ongoing management of centralized digital marketing operations.
- Build, lead, and develop multi-functional teams supporting Digital Coordination, Paid Media Operations, Creative Production, Website Services, Reporting, Listings Management, Reputation Management, and other digital-advertising functions.
- Define workforce-planning, forecasting, capacity-management, scheduling, productivity, and utilization frameworks to support current and future business needs.
- Partner with stakeholders to assess existing workflows, identify improvement opportunities, and implement standardized operating procedures.
- Own operational governance through business reviews, service reviews, KPI reviews, risk-management forums, and executive reporting.
- Provide strategic guidance and subject-matter expertise on digital marketing operations, platform capabilities, workflow design, and resource planning.
- Ensure compliance with contractual requirements, information-security standards, audit requirements, and operational controls.
- Support business growth initiatives, solution design, due diligence activities, transition projects, and new capability development.
Must-Have Skills
- Strong leadership experience managing Digital Marketing Operations, Advertising Operations, Media Operations, Marketing Services, or Agency Operations.
- Deep understanding of digital marketing ecosystems, including Paid Search, Paid Social, Programmatic Advertising, Display, Video, Audio, CTV/OTT, Website Services, SEO, Local Search, Analytics, Creative Services, and Reputation Management.
- Demonstrated experience establishing, scaling, or transforming centralized delivery organizations and shared-service operations.
- Proven ability to build teams, create operating frameworks, and establish delivery organizations from inception through steady-state operations.
- Ability to assess business requirements, identify operational risks, recommend solutions, and influence stakeholders through data-driven insights.
- Experience leading client-facing discussions, transformation programs, process redesign workshops, and executive governance forums.
- Strong understanding of digital advertising platforms, marketing-technology ecosystems, reporting frameworks, and operational workflows.
- Excellent communication, presentation, stakeholder-management, negotiation, and executive engagement skills.
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Experience & Education
- Graduate degree required; qualification in Business, Marketing, Advertising, Media, Communications, Technology, Operations Management, or related disciplines preferred.
- 12-18 years of experience in Digital Marketing Operations, Advertising Operations, Agency Operations, Marketing Services, Business Operations, Shared Services, or Service Delivery leadership roles.
- Minimum 5 years of experience leading managers and multi-functional operational teams.
- Demonstrated experience managing large-scale digital marketing or advertising delivery organizations.
- Experience supporting enterprise clients, advertising agencies, media organizations, or digital marketing service providers.
- Experience leading transitions, centralization initiatives, operating-model transformations, or large-scale process-improvement programs is strongly preferred.
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Preferred Skills
- Experience designing offshore, nearshore, or global delivery models.
- Familiarity with AI-enabled digital marketing operations, workflow automation, and productivity-enhancement technologies.
- Experience managing P&L components, budgeting, forecasting, and business-performance metrics.
- Lean Six Sigma, PMP, Agile, Digital Marketing, Product Management, or Service Delivery certifications.
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Mandatory Skills: Digital Marketing .
Experience: 8-10 Years .
Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention.