Job Description
Job Title:  Salesforce Marketing cloud Lead-Hybrid
Req Id:  91977
City:  Toronto
State/Province:  Ontario
Posting Start Date:  8/28/25
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.
Job Description: 

Job Description

 

The Technical Lead will be responsible for the design, development, and implementation of solutions within Salesforce Marketing Cloud (SFMC) and Account Engagement (Pardot) platforms. The role requires hands on coding, strong technical expertise, solution architecture skills, and leadership in managing projects, guiding a development team, and ensuring high-quality deliverables that meet business objectives

 

Key Responsibilities


1. Solution Design & Architecture


• Lead end-to-end architecture for SFMC Engagement and Account Engagement solutions.
• Translate business requirements into scalable technical solutions using Journey Builder, Automation Studio, Email Studio, Mobile Studio, Content Builder, and Pardot Automation Rules.
• Design cross-cloud integrations between Marketing Cloud, Sales Cloud, Service Cloud, and external systems via APIs, MC Connect, and Marketing Cloud Connect.
• Create data models and data extension strategies ensuring compliance with GDPR/CCPA and internal governance policies.

2. Development & Implementatio


• Build personalized, dynamic, and automated campaigns in SFMC and Pardot.
• Develop complex SQL queries for audience segmentation and reporting.
• Implement AMPscript, SSJS (Server-Side JavaScript), and Automation Studio workflows.
• Oversee and contribute to Pardot form design, landing pages, scoring, and grading.

3. Integration & Data Managemen


• Integrate Marketing Cloud Engagement and Pardot with CRM systems (primarily Salesforce Sales Cloud).
• Design secure API integrations with external platforms.
• Ensure data synchronization, deduplication, and hygiene across marketing and CRM systems.

Required Skills & Experience:

• 5-8 years of hands-on experience in Salesforce Marketing Cloud (Engagement) and Pardot (Account Engagement).
• Strong proficiency in:
• Journey Builder, Email Studio, Mobile Studio, Automation Studio
• AMPscript, SSJS, HTML/CSS, SQL
• Pardot Automation Rules, Engagement Studio
• Data Extensions, Contact Builder, Audience Segmentation
• Experience integrating SFMC & Pardot with Salesforce CRM.
• API development experience (REST/SOAP).
• Data modeling and ETL workflows in SFMC.

Leadership Skill


• Experience leading technical teams in agile or hybrid project environments.
• Ability to conduct code reviews, solution reviews, and performance optimization sessions.
• Strong documentation and presentation skills for both technical and business audiences.

Certifications (Preferred)
• Salesforce Certified Marketing Cloud Consultant
• Salesforce Certified Marketing Cloud Developer
• Salesforce Certified Pardot Consultant
• Salesforce Certified Administrator

 

Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicates including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis.. Wipro provides equal opportunities to all and values diversity.
Mandatory Skills: Salesforce Platform Development .

 

Experience: 5-8 Years .

 

Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome.
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We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, caste, creed, religion, gender, marital status, age, ethnic and national origin, gender identity, gender expression, sexual orientation, political orientation, disability status, protected veteran status, or any other characteristic protected by law.

Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity.