Job Description
Responsibilities:
- Develop layouts and art direction for campaign communication assets (emails, SMS, push notifications, modals, PDFs, etc.).
- Transform concepts and scripts into visually appealing assets aligned with the brand book, guidelines, and standards.
- Partner with copywriters to develop creative ideas, campaigns, and visual narratives.
- Ensure visual consistency, accessibility, and adherence to brand guidelines and compliance standards.
- Participate in brainstorming sessions and creative processes alongside strategy and data/insights teams.
- Roll out campaign assets and optimize materials based on performance data.
- Stay up-to-date with design trends, digital aesthetics, consumer behavior, and UX/UI best practices.
Requirements:
- - Experience in graphic design, text editing, and communication.
- Previous experience as a Designer or Art Director (experience in the financial or insurance sectors is a plus but not mandatory).
- Proficiency in Adobe tools (Photoshop, Illustrator, InDesign), Figma, and social media platforms.
- Ability to translate abstract concepts and technical topics into clear, human-centric, and engaging layouts.
- Attention to detail, a keen aesthetic sense, and strategic visual thinking.
- Ability to manage multiple workstreams simultaneously and prioritize deliverables.
- Experience with motion design, GIF creation, and animated assets.
- Knowledge of HTML to support email layout creation. - Proficiency in social media platforms
Ideal profile:
Someone who lives and breathes aesthetics, understands behavior, seeks out references, organizes visual concepts, and successfully combines creativity with performance—transforming insurance into communication that is human, modern, and relevant.
Experience: 1-3 Years .
Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention.