Job Description
Remote PST
Contract through June 2026
The Content Marketing Manager will join the Designit team that supports Microsoft Cloud Marketing Blog and Social. This world-class team operates 100+ social media channels and 20+ marketing blogs designed for business decision makers, developers, IT decision makers, and IT implementers. Each month, we publish over 50 blog posts to help, inform, educate, and engage customers across the globe. Microsoft Azure, Microsoft 365, Copilot Studio are just a few examples of the innovative products and services that comprise the Cloud Marketing Blog and Social ecosystem.
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Would you like to...
- Content strategy: Plan, develop, and execute data-driven blog content strategies aligned with business goals, brand messaging, and audience needs across multiple blog properties to drive KPIs and customers into the marketing funnel.
- Content governance and optimization: Ensure all blog content (new and maturing posts) adheres to brand voice, tone, style guidelines, accessibility standards, and is optimized for search and user experience to maximize the blog’s visibility.
- Cross-functional collaboration: Partner with product marketing, integrated marketing, brand, SEO, and PR/corporate comms teams to develop engaging, high-quality blog content and communicate blogging best practices, editorial staging process, and SLAs.
- Editorial calendar planning and management: Own and maintain the blog editorial calendar, ensuring consistent and timely publishing that supports key initiatives and themes. Facilitate planning meetings with product marketing teams to source, schedule, and align content.
- Performance analysis and recommendations: Monitor KPIs and analyze blog performance using reporting tools like Adobe Analytics and Power BI. Provide insights to improve traffic and engagement metrics. Research industry trends, competitors, popular topics, and target audiences to help product marketing craft or refine their blog content strategies.
- Stakeholder education and relationship building: Educate internal stakeholders on content strategy principles, workflows, and measurement frameworks to drive adoption of blogging best practices. Build trust with both clients and internal stakeholders and articulate strategy, performance, and recommendations.
- Operational oversight and coordination: Partner with blog team coordinators reviewing content to optimize customer journeys, align with strategic blogging best practices, and staging in content management systems (CMS). Delegate and distribute workload to ensure blogs meet publishing timing and SLAs.
- Platforms and new features implementations: Partner with the platform team on blog and content management system’s layout, design, content tagging and taxonomies, platform improvements, SEO strategies, and user experience optimization. Coordinate to ensure website functionality and flag technical issues.
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We would like you to have...
- 4 – 6 years of experience in content marketing or content strategy.
- Minimum of 3 years of experience in digital marketing or editorial publishing.
- Experience with tech brands and cloud computing, preferred.
- Ability to track, analyze, and report on content performance and make data-driven recommendations (experience with Adobe Analytics, Google Search Console, Power BI, or Microsoft Clarity reporting tools preferred).
- Excellent verbal and written communication, critical thinking, and presentation skills.
- Enterprise client-facing and customer service experience is a plus.
- Knowledge of content management systems (WordPress, Adobe Experience Manager, etc).
- Familiarity with Microsoft SharePoint, Word, PowerPoint, Excel, Teams, and Outlook.
Experience: 5-8 Years .
Expected annual pay for this role ranges from $60,000 to $135,000 . Based on the position, the role is also eligible for Wipro’s standard benefits including a full range of medical and dental benefits options, disability insurance, paid time off (inclusive of sick leave), other paid and unpaid leave options.
Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome.