Job Description
Job Title:  Marketo (Adobe) Technical Specialist
City:  Vancouver
State/Province:  British Columbia
Posting Start Date:  4/28/26
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.
Job Description: 

Job Description

We are looking for a highly experienced Marketo (Adobe) Technical Specialist with deep expertise in marketing automation, 
campaign operations, integration frameworks, and solution architecture. The ideal candidate should have hands-on experience in 
designing, implementing, optimizing, and maintaining scalable solutions using Marketo and other Martech tools.
Key Responsibilities
Marketo Technical Expertise
Design, build, and optimize end-to-end automated marketing programs in Marketo.
Configure and manage Marketo assets including programs, campaigns, workflows, smart lists, landing pages, forms, and integrations.
Develop and maintain Marketo templates, scripts, tokens, nurture programs, lead scoring, and engagement programs.
Troubleshoot and resolve Marketo performance and deliverability issues.
Integration & Architecture
Integrate Marketo with CRM platforms (Salesforce, MS Dynamics, etc.), web applications, APIs, and third-party tools.
Implement REST/SOAP API-based integrations and data flows between Marketo and other systems.
Ensure data hygiene, data governance, segmentation, and sync optimization across platforms.
Campaign Execution & Optimization
Execute multi-channel campaigns including email, landing pages, events, webinars, and lead generation activities.
Manage A/B testing, campaign analytics, scoring logic, and nurturing workflows.
Analyze campaign results and improve automation processes for higher conversion rates.
Data Management & Governance
Manage lead lifecycle, lead routing, scoring models, segmentation, and audience management.
Maintain clean data processes, deduplication, GDPR compliance, and consent management.
Technical Documentation & Collaboration
Prepare technical documentation, workflow diagrams, and operational guidelines.
Work closely with marketing, sales, and IT teams to ensure cohesive Martech operations.
Train and mentor junior team members on Marketo best practices.
Required Skills & Qualifications:
8+ years of experience in Marketing Automation, with minimum 5+ years dedicated to Marketo.
Strong understanding of digital marketing concepts, campaign operations, and lead management.
Proficiency with HTML, CSS, JavaScript, email scripting, and Marketo tokens.
Experience with CRM platforms: Salesforce, Microsoft Dynamics, SAP CRM.
Hands-on experience with REST/SOAP APIs, webhooks, and integration techniques.
Strong analytical skills with knowledge of reporting, dashboards, and data insights.
Adobe Marketo Certified Expert (MCE) certification preferred.
Good to Have:
Experience with Adobe Experience Cloud (AEP, Adobe Analytics, AEM).
Knowledge of other automation tools (Eloqua, HubSpot, Pardot).
Familiarity with SQL queries and data pipelines.
Experience working in Agile environments

 
Mandatory Skills: Adobe Marketo_Engage .

 

Experience: 5-8 Years .

 

Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention.

 

Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity.

 
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